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Tools: Book, AI analog cards, Hackathon, Design Sprint tools




With the book "Forget The Product. Forget The Idea. Forget The Campaign." I share tools and methods in a step-by-step way to develop added value solutions for brands. 


The 300-page book is the result of workshops I designed and lead at advertising agencies in Denmark and Germany about how to do concepts that include technology. The book is about a new way of working with people-focus and ultimately community-focus as a goal. 

As my book is about new ways of doing business, I self published the book on Amazon as print on demand and provided a free online light version

The book is a way to share tools and methods with more people than I'm able to reach with workshops. Today the book has reached people in South Africa, India, Australia, China, Brasil, US, Canada, European countries, etc., and I've gotten the opportunity to talk at business conferences in Denmark, Germany, Serbia and UK. 

 Oscar Carrera sent me this picture from his terrace in Costa Rica. 

Oscar Carrera sent me this picture from his terrace in Costa Rica. 


"Very inspiring!"

Matilda Sundåker, Global Digital Experiences, adidas


"Great stuff."

Ana Andjelic, SVP, Global Strategy Director at Havas Media Lux Hub



AI-cards for AI-design sprints



Generally to handle complexity we use analog tools, like a whiteboard or post it notes, in meetings and workshops to get some stuff out of our brain and on the table so we can focus with our brain on thinking creatively. Therefore analog tools free the mind. And because analog tools visualise they are collaboration tools when things are complex. 

Artificial intelligence is complex – the AI-cards empower anyone develop solutions in AI. 

On each AI-card is a specific function of AI illustrated. To the AI-cards we add IoT cards (they consist of sensor-cards, open data-cards, and data from other things-cards) and API cards. The cards can be used to:

  • apply one specific AI function to a business
  • develop a new product or service by creating an AI technology mashup
  • develop a new product or service by creating an AI-IoT mashup
  • develop a new product or service by creating an AI-API mashup

More on


"With the cards I see how easy it is to create something new." 

Camilla, DMJX





Design of a two-day hackathon for 50 participants – students from Creative Communication, Interactive Design and people outside the school DMJX. Most participants were first time hackathoners. 

The task was to develop a solution for the problem of online propaganda by radical groups. Client was Integrationsministeriet, PET, Medierådet for børn og unge, and Styrelsen for International Rekruttering og Integration. 

The structure was based on the Double Diamond.

  • Onboarding with teambuilding, with teams of 5-6 people, and understanding the context of the task was a four-hours Friday afternoon session. 
  • To speed up the idea generation process, one specific teams role (four experienced students) was to take first rough ideas of teams, develop them further and play them back quickly. Later they joined the other teams they contributed the most. 
  • Saturday teams got started with 2-3 hours tight facilitation by facilitators. Teams used the morning to develop as many solutions as possible by exploring opportunity spaces and using idea generation methods.
  • In the afternoon the teams practiced convergent thinking, making decisions, by seeking feedback from users, iterating, and seeking feedback from facilitators.
  • Teams had their one solution at 18.00.
  • They used the night and Sunday morning for building their product.
  • Sunday noon, with pitch training, teams prepared their pitch, at 15.00 they pitched their solution. 

Three solutions from the hackathon were brought to life as minimum viable product the following days. We ended with a presentation of the three products, a reflection on the hackathon, and a party. 


Facilitators: Anne Boisen, Thomas Reibke, Søren Jepsen, Paul Tyler, Mike Brandt; Coordinator: Karen Tambo

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"With Mike's experience in modern work processes, his facilitation skills, and his positive energy, participants had a great learning experience with each participant leaving with new tools to tackle complex real life problems." 

Anne Boisen, teacher at DMJX



design sprint tools


Some of the tools I use and am well experienced with.

Understand phase: Tool of "defining the business by the outcome" by Theodore Levitt (it's close to "jobs to be done" by Clay Christensen). 

For qualitative research I use the Customer Activity Cycle model by Sandra Vandermerwe. In a workshop setting participants using this model literally walk in the shoes of the users. 

Other tools are, using persona, stakeholder map, and meeting the user (ethnographic research, contextual interviews). 

For quantitative data I use social media monitoring tools, and online data tools (like Google Analytics,, for example. 

I look at relevant startups and technology because they inform me about people's behaviour, needs and expectations. 

After identifying people's unmet needs I formulate a "how might we" question. 

Sketch phase:

I find technology solutions to serve people's unmet needs. One way to do so is developing technology mashups.  

Decide phase: Heatmap voting. 


Prototype phase: Then I map out the solution using a user journey map, to walk in the shoes of the user through our solution.  

I build prototypes (on paper wireframe sketches, paper prototypes, to prototypes in Sketch and animated in Invision). 

Validate phase: I seek user feedback and iterate. 


"Your approaches are fantastic. And the many tools you showed us work amazingly well." 

Britta Marquardt, FSG


"Great energy! Great exercises!" 

Helle, student at DMJX


"As a very digital person I've seen some cool, new stuff today." 

Student, Miami Ad School Berlin


"Exercise no. 2 was super ... very inspiring ... alive and a real lunch & learn because it was something new ... gave me some food for thought." 

Employee, VCCP Berlin